haltch(hawtch); to half watch something, ie; to do something else more interesting or more important while watching tv etc..
haltchers; aka, ‘unreachables’; millennials and gen xers who don’t watch any traditional tv anymore which incites a creative wake up call for advertisers to adapt to the changes in the world of tv
haltcher; a gamer who plays games on one half of the screen while watching something on tv
It's pretty scary," says Hearts & Science CEO Scott Hagedorn, referring to the group as "unreachable" by marketers. "We are not reaching young audiences effectively, just over-indexing on older viewers on TV."
Hey did you see that tv show, its only the most popular tv show ever?
Sorry, Im a haltcher, I never watch tv, at most just half watch some cable shows etc..
half + watch